The Hoffman Group

The experience, vision and commitment to take you where you need to be.

Coalition Building and Ally Development

Our team builds powerful coalitions and recruits and deploys effective surrogates and other validators to advance the goals of our client organizations. We work with clients to amplify messages and conduct effective rapid response operations, utilizing high-profile and authoritative voices that resonate with target audiences. We have excellent contacts with high-profile opinion leaders and among key constituency organizations, and are known for successfully recruiting and engaging key allies and achieving landmark results.

  • Coalition building
  • Coalition management
  • Surrogate and validator recruitment
  • Strategic deployment of spokespeople, surrogates and other validators using traditional and social media, at public events, and at meetings with key decision makers and other influencers
  • Tailored messaging and talking points for allies, surrogates and other validators
  • Prep sessions and briefings prior to appearances
  • Media training